@Helpi: "Recently Jay Maisel (who's a famous photographer) settled for $32,500 for use of one image. Google it."
Let's break that down. The original photographer was very famous. The subject was Miles Davis AND the case never went to court. Frankly, the content that Getty claims to exclusively represent has no where near that value.
For those not familiar with that situation:
Baio produced a chiptune tribute to Miles Davis’ classic album Kind of Blue. He licensed all of the tracks and assigned all profits directly to the five musicians on the album. The one thing he didn't do was check about the cover art, a pixelated rendering of the photo on the original album cover. Jay Maisel, the photographer who shot the photo in question, sued Baio for $150,000 per download plus $25,000 for DMCA violations. Baio settled for $32,500, not because he wasn’t convinced he was in the right (this almost certainly qualifies as fair use), but because it was “the least expensive option available”.
In regards to watermarking images, I agree that they are not under any OBLIGATION to do so. However just including a copyright notice on the edge of the image would stop the vast majority of unlicensed use. So although they are not required to do so, there is a solution at hand.
Again, ironically, the photographer in the subject of this thread DID affix a copyright notice to the picture and apparently it was removed and used to promote a marathon. He also registered the pic with the copyright office. Even then, I doubt he would be awarded $9000.00 for this image. However a verdict might be rendered in his favor and the defendant would be liable for all court costs. I can almost guarantee that this will settle out of court.