Very good find indeed. I don't think I heard of Copypants before. However, according to the article, it was only 2016 when Copypants and Higbee "partnered" up.
This paragraph is informative. It explains the often-hidden commission split.
In the Higbee firm’s letters, the payment demands to infringers can vary based on a number of factors, with licensing fees ranging between $750 and a “couple hundred thousand dollars,” says Higbee. The firm generally charges Copypants users 50% of any trial award or settlement and charges them nothing if they’re not successful. Copypants gets 10% of the settlement amount as a referral fee, Nicholas Mackenzie, a marketing strategist at the company, said in an email.Higbee gets 50% of the take with Copypants. I have always been conservative in my estimation of what lawyers and law firms like Higbee get. I usually say 30%-35% (essentially 1/3) because that is how many contingency agreements work. But 50% commission for Higbee? Wow.
Let's work through the math. Copypants has a hypothetical $1,000 claim. But for whatever reason, it escalates to Higbee. He prices it at $5,000 but the target negotiates it down to $2,000.
Using that scenario, Higbee gets a cool 50% off the top ($1,000). Copypants gets their 10% as a "referral fee" which is $200. Those two fees add up to 60% ($1,200). This leaves 40% ($800) for the photographer/artist. With the Copypants/Higbee/photographer scenario, it is a 10/50/40 split. Higbee gets the lion's share of the settlement.
And the whole $750 as the "minimum" settlement for Higbee. That is also bogus. I have heard of a few settlements that go below that in some cases.
The article also states:
"Pixsy, with offices in California, Europe, and Australia, works with about 26 different law firms around the world to represent its roughly 22,000 users, says chief operating officer Kain Jones. The company offers similar pricing to Copypants."There is a nice link to the details of PicScout which Getty Images bought for $20 million in 2011.
https://www.bizjournals.com/seattle/blog/techflash/2011/04/getty-images-buys-picscout-for-20m.htmlThis is another nice informative research paper that I need to read more carefully. It is called "Copyright Infringement in the Market for Digital Images" by Hong Luo and Julie Holland Mortimer. I will probably dissect this paper in a separate post. There are some goodies in this paper.
http://www.hbs.edu/faculty/Publication%20Files/Luo_Hong_J02_Copyright%20Infridgement%20in%20the%20Market%20for%20Digital%20Images_ef25bac9-6125-461d-9adf-9ace58536bcc.pdf