Hello Oscar and Mathew ... and any embroiderers who might be listening
I am really not used to debating subjects of this significance through a public forum like this, but since the editors of this site continue to post statements that are not accurate about me, personally, and about the way Imageline conducts its business, I feel in this case I have little choice.
Oscar's statement earlier today that Imageline routinely demands that people turn over their embroidery designs as part of all of our settlement discussions is simply not true. If you read the post below, you will find quite a few other things that Oscar and Mathew have told people seeking objective straight-forward advice that simply are not true.
It is also vitally important, in my view, that you understand that everyone we have approached in the embroidery industry, and in other industries as well, is a "reseller",or a "publisher", or a "re-distributor" of embroidery digital design files. Not simply an end user who made a design to embroider on a sweater for her uncle's retirement party.
By distributing unlicensed digital property, you can be held liable to not only Imageline, but to every single end user who downloaded the unauthorized design files from you (once they are discovered), whether that was a standalone sales transaction, as part of a "design pack" or "design set" as your industry refers to bundles, through a web site promotion or contest, or for free. In fact, we suffer even greater marketplace damages when our unauthorized digital designs are given away for free.
I think it is a disservice to you for Oscar, who knows better, to compare your cases to those "end user" cases he handles for the Getty Images letter recipients (such as Mathew's own case), or to compare your potential infringement liabilities to the statutory damages applied to college students and other casual end users as part of the RIAA's (recording industry) infamous anti-piracy campaigns. Imageline is the only large volume copyright holder we know who concentrates 100% of its anti-piracy efforts on these resellers and other middlemen ... not end users.
In other words, if you distributed one of our proprietary designs (regardless of whether or not you knew it was ours, or equally important, certainly not yours, in the first place) to 1,500 people over a 2-year period, the average infringement penalty you would pay Imageline under our standard settlement rate chart would be less than $5.00 per end user infringer. We release all 1,500 end users, and you, in our typical settlement agreement. Compare that to the $1,300.00 per end user infringer Mathew claims Getty is trying to charge him.
I have NEVER seen or read about a judge awarding the lower end of the statutory scale in a "distribution" case like the ones we pursue. And Oscar cannot name you any either. What he has told you is misleading. Ask a competent IP attorney who you know, or perhaps one that has done work for one of your friends or business associates. Doesn't the embroidery industry have associations that provide this kind of advice and related services to its members? That's always a great place to start.
Finally, I must explain to you one more thing. I asked Oscar politely to explain this to you and he has thus far chosen not to say a single word about it. It is VERY important and relevant to you. These claims are over and above any infringement claims that might be made against you.
There is a relatively new section of our copyright laws in this country which originated from the Digital Millennium Copyright Act (if you call October 1998 "relatively new", that is). In Section 1202 of the DMCA there is language that pertains to exactly what most embroidery designers and digitizers do to Imageline's proprietary digital vector files without any authorization from Imageline, whatsoever.
The second paragraph of Section 1202 essentially says you cannot remove any copyright markings, codes, or references that are embedded into the original digital files of a copyight owner. The first paragraph of Section 1202 states that you cannot apply your own false markings on any digital design you make from a copyighted image that belongs to someone else. Most of the infringed embroidery designs we have discovered thus far are marketed by the embroidery design "digitizer", "distributor" or "web site operator", who claims they own the copyrights to all of the designs on their web site and in their products. These statements and actions are false and misleading and have severe potential consquences.
Both Section 1202 provisions call for mandatory damages of between $2,500.00 and $25,000.00 per altered or falsely identified design. And the district court judge typically does not have the same decretion here as he/she has with standard copyright infringement damages. Why you have not been told this critical information by anyone other than me before now is a complete mystery to me. Be sure to ask your attorney.
I am sorry for the length of this e-mail, but if we do not point this out to you, then who will? Below is my answer to Oscar's post this morning.
**********************************************************************************************************************************************************************
Dear Oscar,
Overall, I think you did a really nice job on the document you prepared yesterday and submitted for posting to your “extortionletter” web site. Your advice for people caught in difficult situations going forward is clear, soft-spoken, and unambiguous.
I must take exception to your characterization of me and Imageline, however. While you seem to have approached the Getty Images issues with a well thought out plan, thorough research, and well-informed commentary, it is my view that your web site editors (presumably Mathew Chan) and you, personally, overreacted to the entire embroidery controversy, and did not handle this situation professionally at all. You know that this is an accurate, and fair, assessment now that some of the true facts are surfacing for the very first time among some of your readers and affiliated “informers”.
Why do you think the i-reports were forced off of the Internet? CNN knows when someone completely fabricates a story.
I never once questioned your “abilities”, Oscar, and I really do not appreciate the fact that you are now claiming publicly that I did. Your “motivations”, on the other hand, where Imageline is concerned anyway, are very much in question in my view. Imageline has fought for the “underdog” for its entire existence, and we have never once had any claims filed against us, copyright or otherwise, that were substantiated.
We have never yet had to file a lawsuit against anyone who was smaller than us, nor even close to our size, for that matter. It is your comments, such as “DO NOT SETTLE”, that lead to unnecessary lawsuits being filed, Oscar, not our aggressive attempts at trying to reach a settlement that both parties are reasonably satisfied with and participate in structuring. Don’t you think it is a bit self-serving for you to claim that business people are not smart enough to work out creative settlements among themselves on occasion?
We just seem to have a huge disagreement on one major fact. We believe that the correct way to curtail digital piracy is through strict and consistent enforcement of our current copyright laws in this country, and settlements that reflect the total extent of the unlawful distribution that has occurred, and release all truly innocent participants in the process. You apparently believe that the best way to achieve that objective is to look for legal loopholes (i.e. registrations issues) and to not hold re-sellers accountable for their unlawful actions. And then lobby to try and change our existing laws. Am I correct in this assumption?
In fact, we tried very hard to make the “slap on the wrist” resolution you seem to support work back in the early 2000s. Remember, we always deal with resellers and middlemen, not end users. We found, without a doubt, that all that approach did was further encourage those who might be inclined to infringe to repeat their actions time and time again. That suggestion (ask people nicely to take down the infringements and then go away) simply does not work with people who are making money by distributing the pirated goods. I wish it did, but it does not and we can prove it. Not many small copyright owners can, as they do not have the field experience that we do here at Imageline.
I am not sure either you or Mr. Chan is used to someone who might question what you are doing over the public “cyberways”. As a matter of fact, from what I read this morning, Mr. Chan has apparently once again reneged on his promise to his readers and decided NOT to post the e-mail response I sent to him over the weekend. Don’t you believe your audience deserves to hear both sides of this debate, Oscar? I sure do.
Anyway, here is where I believe both you and Mr. Chan made some very serious errors in judgment when you first learned about these disputes between Imageline and certain members of the embroidery design community:
1). You made the false assumption that Imageline might not own the images we identified as infringing.
2) You made the false assumption that these embroiderers were “end users”, and not “dealers” and “distributors” making money off of their infringing activities and subjecting hundreds, if not thousands, of their end users to potential liability for copyright infringement claims down the road, as well.
3) You made the false assumption that Imageline did not have professional legal representation that it uses in cases where settlements are not likely or possible.
4) You made the false assumption that there was some kind of “conspiracy” going on between Imageline and small embroidery companies, and totally criticized and defamed a very nice, intelligent, and honest young lady in the process. This was, and still is, shameful.
5) You made the false assumption that Imageline images could be obtained legally by these people from other sources, such as
www.clipart.com, and others, and would therefore help support their claims of “innocence”.
6) You made the false assumption that Imageline did not register the bulk if its proprietary illustrations and designs with the U.S. Copyright Office.
7) You made misleading statements that our actions were more egregious than Getty Images, Jupiter images, and Masterfile combined, after questioning some of those companies as it pertains to criminal offenses and RICO violations. I wonder how often those misleading statements will come back and bite you, and potentially prejudice some of your current and prospective clients?
You continuously led your readers to believe that their actions will be considered “innocent” by the courts, when the fact is they are all engaged in the design and production business and either knew, or certainly “should have known”, that their actions were illegal. That is why the “non-willful” range for what you call “innocent infringers” goes up to $30,000.00 per independent infringement, Oscar, and is not somewhat “fixed” at the “exceptional” rate of $200.00, as you seem to imply in many of your postings.
And the thing that has us most concerned down here at Imageline is:
9) You seem to advise these readers to go out and destroy evidence from archive.org, their cache files, or wherever, that their web sites, indeed, once displayed and distributed infringing materials, and you give them this advice AFTER they have received official notice of copyright infringement from Imageline, and presumably others as well. Isn’t that encouraging people who are not yet even your clients to destroy evidence, Oscar? Last time I checked, even lawyers were not allowed to do such things in this country.
In closing, let me tell you this directly rather than you deciding to post yet another erroneous, unsubstantiated, anonymous comment from one our your readers who has been caught infringing and distributing stolen property.
I am pleased that some of these people might hire you, or a competent intellectual property lawyer in their own communities, as their legal representative. We ALWAYS advise this. We are almost always better equipped to discuss these violations, and their potential consequences, rationally with someone who understands the law and takes the time to truly understand the facts behind each of our claims. Did I tell you we have never had a claim thrown out of court for being frivolous and/or mis-represented?
I don’t dislike you, Oscar. This is not personal. Nor do I think you are not an excellent attorney. I do think Mr. Chan is misguided, totally obsessed with his own personal issues with Getty, and out of his league, and I can assure you I am not the only one who feels this way, as well.
I am simply trying to tell you that you rushed to judgment in these embroidery cases, and I think, consequently, both you and Mathew have done a real disservice to a group of people who may not know any better, and could really benefit from SOMEONE telling them the truth.
Again, I appreciate the mild manner in which you worded most of the substantive part of your posting on
www.extortionletterinfo.com last night.
Perhaps we will be able to figure out how to work together to resolve some of these disputes in a friendly and professional manner.
Sincerely,
George
George P. Riddick, III
Chairman/CEO
Imageline, Inc.