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Getty Images Letter Forum / New wording and interface on Getty's site
« on: September 29, 2012, 07:40:12 AM »
Getty has changed its wording and its interface when purchasing Rights Managed Images.
Let’s take this image as an example:
http://www.gettyimages.com/detail/photo/eye-46-high-res-stock-photography/102386149
Click on “View Pricing”
One reaches “Price a rights-managed image” interface
For “Image Usage” I selected “Web and App”, followed by “Web – Corporate and promotional site”, which includes “Commercial or promotional use on a website,”
I clicked NEXT, and chose size (low resolution), placement (secondary page), start date (today), duration (up to one month) and industry (Baby/Childcare).
I clicked NEXT, and reached “TARGET MARKET”. This is new! At this stage, the site used to ask: “ In which territories will the image appear?” I never understood this question. Today you can click on the question mark, and receive an explanation of what is meant by “target market”. The explanation is as follows:
One might expect that the location of one’s “primary audience” would determine the price.
Leaving all the above parameters the same, I chose the US, Canada and United Kingdom (a combined population of over 400 million people) as my “primary audience”. The licensing price was $315.
Then I chose ONLY the South Atlantic Ocean island of Saint Helena (which has a population of around 4,000 persons) as my “primary audience– the price was an unchanged $315!
Now I chose “select all”. Guess what? A bargain at $315
If the price is the same for any and or all target markets, then why bother asking??
As I have already stated on this forum, one price for Internet licensing makes perfect sense. The Internet is one territory, and cannot be divided into territories for the purposes of image licensing.
How can anyone be sure who are ones “primary audience”? Some sites may be multi-lingual, and be aimed at a worldwide audience. Many English language sites have a worldwide audience. With Google translate, language is no longer a barrier to potential audiences. Ones “primary audience” can also change on a monthly basis.
So why does Getty ask the above question? The answer, in my opinion, is a sinister one. It lies in this sentence -
PLEASE CALL is a link that opens up a page with a local Getty representative.
Around 30 countries are missing from Getty’s list – among them - China, The Czech Republic, Israel, Argentina, Greece, Russia, Turkey, Brazil and others.
Why are these countries missing from the list?
If one added these countries, would the pricing be any different? The above evidence would suggest not.
If an American purchases an image license from Getty for his Russian language website, is his license valid in Russia (a country missing from the list)? (No need to reply to this question – clearly no one will actually sue under these circumstances).
If an American has a web site in several languages, does his license from Getty cover the whole Internet? Or does he need to purchase multiple licenses from multiple Getty representatives around the world? These are rhetorical questions!
If you are in one of these missing countries, and you click for a price quote, you reach the offices of a local Getty representative (not necessarily a Getty office) . For example, in Israel, you reach Marot Image. In the Czech Republic you reach ISIFA and in Russia you reach Fotobank Biblioteka. There is a drop down list of countries. Marot Images claims that they own the exclusive license because Israel is missing from the list, and only they can sell licenses for Israeli territory.
If they were right, then an American who purchases a license from Getty, would be violating Marot’s exclusive license if the primary audience were in Israel.
If as an Israeli, I have a web site whose primary audience is foreign tourists, then I can purchase the image directly from Getty! (This didn’t stop Marot from suing me!)
Getty’s question is absurd! Getty’s removal of 30 or so countries from the list of “primary audiences” is not only absurd, but it is also sinister. If the pricing is the same for an island of 4,000 people or for a continent of 400 million people, what possible explanation can Getty have? If Getty owns the “worldwide exclusive rights”, as is written in it agreements with photographers, why bother trying to create the illusion of territorial rights?
Sorry for the long post!
Ian
Let’s take this image as an example:
http://www.gettyimages.com/detail/photo/eye-46-high-res-stock-photography/102386149
Click on “View Pricing”
One reaches “Price a rights-managed image” interface
For “Image Usage” I selected “Web and App”, followed by “Web – Corporate and promotional site”, which includes “Commercial or promotional use on a website,”
I clicked NEXT, and chose size (low resolution), placement (secondary page), start date (today), duration (up to one month) and industry (Baby/Childcare).
I clicked NEXT, and reached “TARGET MARKET”. This is new! At this stage, the site used to ask: “ In which territories will the image appear?” I never understood this question. Today you can click on the question mark, and receive an explanation of what is meant by “target market”. The explanation is as follows:
Quote
Territory
Choose one or more geographical regions in which your image will appear. If you are licensing for the web, select a territory that best represents the location of your primary audience. For example, if you're licensing for a company website that does a majority of its business in the US, Canada and United Kingdom, select those territories. If a territory is not listed, please call for a price quote.
One might expect that the location of one’s “primary audience” would determine the price.
Leaving all the above parameters the same, I chose the US, Canada and United Kingdom (a combined population of over 400 million people) as my “primary audience”. The licensing price was $315.
Then I chose ONLY the South Atlantic Ocean island of Saint Helena (which has a population of around 4,000 persons) as my “primary audience– the price was an unchanged $315!
Now I chose “select all”. Guess what? A bargain at $315
If the price is the same for any and or all target markets, then why bother asking??
As I have already stated on this forum, one price for Internet licensing makes perfect sense. The Internet is one territory, and cannot be divided into territories for the purposes of image licensing.
How can anyone be sure who are ones “primary audience”? Some sites may be multi-lingual, and be aimed at a worldwide audience. Many English language sites have a worldwide audience. With Google translate, language is no longer a barrier to potential audiences. Ones “primary audience” can also change on a monthly basis.
So why does Getty ask the above question? The answer, in my opinion, is a sinister one. It lies in this sentence -
Quote
If a territory is not listed, please call for a price quote.
PLEASE CALL is a link that opens up a page with a local Getty representative.
Around 30 countries are missing from Getty’s list – among them - China, The Czech Republic, Israel, Argentina, Greece, Russia, Turkey, Brazil and others.
Why are these countries missing from the list?
If one added these countries, would the pricing be any different? The above evidence would suggest not.
If an American purchases an image license from Getty for his Russian language website, is his license valid in Russia (a country missing from the list)? (No need to reply to this question – clearly no one will actually sue under these circumstances).
If an American has a web site in several languages, does his license from Getty cover the whole Internet? Or does he need to purchase multiple licenses from multiple Getty representatives around the world? These are rhetorical questions!
If you are in one of these missing countries, and you click for a price quote, you reach the offices of a local Getty representative (not necessarily a Getty office) . For example, in Israel, you reach Marot Image. In the Czech Republic you reach ISIFA and in Russia you reach Fotobank Biblioteka. There is a drop down list of countries. Marot Images claims that they own the exclusive license because Israel is missing from the list, and only they can sell licenses for Israeli territory.
If they were right, then an American who purchases a license from Getty, would be violating Marot’s exclusive license if the primary audience were in Israel.
If as an Israeli, I have a web site whose primary audience is foreign tourists, then I can purchase the image directly from Getty! (This didn’t stop Marot from suing me!)
Getty’s question is absurd! Getty’s removal of 30 or so countries from the list of “primary audiences” is not only absurd, but it is also sinister. If the pricing is the same for an island of 4,000 people or for a continent of 400 million people, what possible explanation can Getty have? If Getty owns the “worldwide exclusive rights”, as is written in it agreements with photographers, why bother trying to create the illusion of territorial rights?
Sorry for the long post!
Ian