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Getty Images Letter Forum / Re: Pixsy demand email
« on: June 02, 2017, 05:02:53 AM »I don't think Annie Leibovitz spends her time doing reverse searches of her work so she can send 75 yr old grandmothers demand letters for using one of her images on their knitting sites. Granny didn't know any better. But, just the same Annie might send Granny a note, "Do you mind , Grand Ma? That's my photo, please take it down?" "Oh I'm sorry", Granny says, "I didn’t know."
No, Leibovitz probably doesn't do this because I'll lay good money that the majority of her clients engage her on a work-for-hire basis via her agent, and thus she doesn't own the rights to the images she shoots. See http://aphotoeditor.com/2013/02/12/pricing-negotiating-tv-network-work-made-for-hire for an example of how this works.
In my experience, clients at this level do not put resources into chasing infringements for various reasons - mostly because the resulting images have a one-time purpose that benefits them.
The most recent one I can think of is Leibovitz shooting the cast of "Star Wars: The Last Jedi" for Vanity Fair magazine. They teased some of the images online (see http://www.vanityfair.com/hollywood/photos/2017/05/star-wars-the-last-jedi-portraits-annie-leibovitz) which were picked up by hundreds of websites and shared... all of which referenced the fact that VF was publishing four variations of the magazine with different cover shots from Leibovitz's shoot.
The end result is that Vanity Fair gets massive exposure, and hardcore movie/SF fans around the world will likely buy all four cover variations as memorabilia. It's a massive publicity win for VF and, whatever Leibovitz's fee would have been (I'd lay money it was well into five or even six figures), it will have been worth it.
But instead Granny gets a demand letter from Attorney Screw You, Pay Me representing Joe Palucka photographer asking for $7,000 or he'll sue. What no nice note asking to take the pic down? No way. Joe Palucka makes in a month what Annie Leibovitz make in an hour. So pay up, Granny, or else!
Joe Palucka, not having an agent or the level of clients Liebovitz does, knows that his income depends on being able to license their images and also that having a registered copyright protects their value. Perhaps Joe is so busy hustling for work that they simply turn over every infringement discovered to their attorney, not having the time or inclination to send a "Please stop, thanks" email for every use they discover. If you're paying for counsel to act on behalf, you're trusting them to perform relevant diligence and act professionally.
If you disagree with how an attorney communicates, you take it up with the related bar association or relevant regulatory body, who will investigate whether said attorney is acting outwith codes of conduct and/or the law. If you think copyright law is unjust or inequitable in your country, work to change it.
Here's a thought for you to consider: if you think that issuing settlement letters is such a predatory "scam" that only serves to make a "quick buck" for property owners and their attorneys - how would you feel if they omitted this step of the process and went straight to filing a lawsuit without any prior warning?
If you see someone taking your property, do you confront them personally with a "please stop", or do you call the police? Maybe you're allowed to own a personal firearm wherever you live, and thus have that to call upon as an enforcement of your words. Do you simply point it at the thief, fire a warning shot, or unload on them?
I suspect most people would say "Well, it depends on the situation and circumstances", arguing that there is no one-size-fits-all response that would be correct for every instance.
The same goes for resolving infringements.