The following reply to my email was received today:
First of all I wish to clarify that we are pursuing your for copyright infringement, we are requesting settlement for your infringement and not a debt, we do not need a licence for this.
Furthermore you have already been informed that the agreement between our client and the photographer is confidential. You are not entitled to see it and it is subject to data protection laws.
Our client has confirmed that they represent the photographer and have supplied full image details which should be more than sufficient evidence.
The charge being made is a set fee that applies to your infringement. It’s roughly based on the image size and use.
As you didn’t purchase the item correctly and legally in the first place you cannot now expect to pay its current listed price. Furthermore the prices listed now will not be the same as the prices listed when the infringement occurred.
Rights-managed or rights-controlled images are licensed based upon several variable factors, such as price, placement and length of use. They generally average several hundred pounds to license. An unauthorised use is not priced in the same way as a previously arranged and properly licensed image sale. The settlement amount also accounts for the losses incurred as a result of the unauthorised use, including, but not limited to, lost licensing fees and use of third-party services. Getty Images has incurred additional losses as a result of the pursuit of the unauthorised use.
Our client has had to invest heavily in encoding software and search tools because of companies such as yours which claim they are freely able to use any image they come across on the internet. Due to this our client is fully entitled to recover the expenses they incur to trace infringers websites.
You should be aware that copyright exists upon the moment of creation. The mere existence of an image protects it under copyright law. Getty Images represents the photographers who own the copyright in the imagery.
The accidental use of an image does not excuse the user from copyright infringement. As you may know, it is the responsibility of the end user to ensure that any content that is copied, publicly displayed and/or publicly distributed does not infringe any copyrights. Regardless of your company's intent, it is still liable for the unauthorized use of Getty Images represented content.
Despite reliance on a third party, such as a web designer or web host, the end user of the copyrighted image is liable for the display of the imagery on their website. The third party has the option, but not the legal obligation, to settle on your behalf. Due to the fact that Getty Images does not have a claim against them, they are unable to send official correspondence to them directly if they are unable or unwilling to settle this matter on your behalf.
Clearly it is within the interests of all concerned to avoid legal action if possible as these proceedings are costly to both sides, However, if we do not receive payment for the use of the image we will have little alternative but defend our clients right to payment for use of their image. We hope you will take this into consideration when responding and we look forward to hearing from you.
Best regards