I’m John Walmsley, a professional photographer. I’ve been away so coming late to this. I’ve learned that Getty have been quoting my case against Education Ltd (OISE Cambridge) in the letters they send to people who they think have infringed the copyright of images Getty represents. Reading the bits of your discussion relevant to my case, for everyone’s sake I would like to correct some wrong presumptions/statements and provide a few more facts which you might find useful.
First, let me say I have been a self-employed photographer for over 40 years working in the education and charity areas. I’ve never made as much as the national average income in the UK, but have survived. About 5 years ago, I found my photos were increasingly appearing all over the world but my income had dropped to £10,000 per year, unsustainably low. Either I had to give up and retire or fight back.
I like people to find my work useful but I also have bills to pay. When I find someone has used my work without asking or paying, I contact them and ask for my fee. The fees I claim are just the fees the user would have been quoted had they asked at the time. They are not picked out of the air but are the level of fees my normal clients are used to paying.
At the beginning, I used to just ask people to remove the photos but I, and most other photographers like me, found this did not reduce the infringements. They just carried on increasing, I think, because it told infringers that, if they infringed, they would lose nothing. I had to start charging my normal fees so my complaints were taken seriously. It took many weeks of my time to learn how to deal with these infringements, how to correspond politely but firmly, how to begin a legal case if necessary and how to present a case in court myself (I can’t afford a lawyer).
Let me say here that I have no connection whatever with Getty and never have had, nor with any other large picture libraries. It was a complete surprise to find them quoting one of my cases.
My approach is to be polite but firm. All I want is to be paid, then move on. Most of my photos are from self-started and self-funded projects. I have not been paid to take them. My only source of income is from fees paid when people use my work. Having had quite a few cases (the vast majority settled without legal action), I could see a pattern emerging. Infringers seemed to be spending considerable time and incurring significant costs by acting on insufficient or wrong information. That almost all of them did this, seemed to benefit no-one so I wondered how it could be avoided. We photographers could give facts to the defendants but why would defendants believe what we said. I reckoned, if we could show what the judges have said, that would probably be accepted.
In the Intellectual Property & Enterprise Court (IPEC) in the UK, where IP cases are heard, proceedings are recorded but no transcription is made available. My case against Education Ltd, was my first ever case there and you are able to read the transcript only because I, personally, paid for it to be done. I hope everyone who does read it takes it seriously because it shows how the judge applied the law on copyright. It is the judge speaking, not me. Also, the transcript is complete. I have not edited it in any way.
My claim was for my normal fees plus 100% uplift because my photographer’s credit was missing, plus another uplift for flagrancy. The judge awarded me £500 in fees. She also accepted that one of my trading conditions did apply, that, when the photographer’s credit is missing, the fee doubles. The thinking behind this is that a credit can and does bring new clients to me, so is valuable. My evidence showed that the defendant could easily have seen that I am the copyright holder of the images used. They had copied pages from my book with my name on as the author. They claimed this was not clear on Google but I showed several copies of the same images on the same Google page which did show I am the copyright holder. So, the judge awarded another £500 for that. To clarify, this was awarded because I had asserted my moral right to be identified as the author of the images (covered in the Copyright, Designs & Patents Act 1988 (CDPA)).
I had also claimed a separate uplift for flagrancy feeling the defendant must have seen I was the copyright holder but had ignored it. The judge did not agree and so made no award for flagrancy. Then she did award costs against the defendant. In the IPEC, costs are severely limited to actual court fees plus a few incidentals. The defendant had to pay £340 in costs.
So, in the end, the defendant had to pay me £500 in fees, £500 for denial of my moral rights (plus £200 VAT) plus £340 in costs, which I had already paid. It’s worth noting that the Head of the school and her legal advisor travelled to London from Cambridge and spend all day on it. I hope that has clarified the details.
Personally, I never send extortion letters, it’s not my nature. But, I do have to be paid when people use my work so I do write to the picture users, asking how they came by my work, how long they’ve been using it and full details of all uses, so I can work out the correct fee. All of which seems entirely proper and reasonable to me. If any of you feel it isn’t, please, say why.
Could I say a couple of general things here which may help all of us resolve these situations more quickly and cheaply. If, when an infringement is clear, the picture user quickly holds up their hands and admits an unfortunate error, it can all be over so quickly. My record is 7 days start to finish and with a good discount given. But that almost never happens and we then have to go the difficult route, difficult for both sides. Why a quick settlement is so rare is a mystery to me. Except, I do know that throughout time in school and college, students are free to copy and use anything they find on the web. Could that approach be somehow carried into working life when it really should not as it then is unlawful?
If a picture user receives a letter suggesting they’ve infringed someone’s copyright, best to take it seriously, have an open mind and, above all, check the facts. Did the picture user publish the image without permission or not? Before sending the letter, the photographer has almost certainly already researched and recorded what has happened. We have learned we have to do this because, when we contact the picture user, they commonly remove the images from their website and then claim they were never there. Personally, I doubt very much if any letters are sent unless there is clear evidence that an offence has likely been committed. There’d be no point. Sole traders like me really don’t have the time to spend on claims which can’t be proved.
When the copyright holder asks how long the picture user has been using the photo, best to be honest, because he probably already knows the correct answer. If it does go to court, the picture user’s responses will be shown to the judge. If it is clear they’ve been using the photo for 2 years but they said it was only 10 days, the judge will take note of that and it will probably count against them.
All the photos on the web are owned by someone and they are all (with a few exceptions) copyrighted. A few owners don’t mind others using them but most do. One of Google’s ToS is that people agree not to make use of images without the permission of the copyright holders. That is something many people either are not aware of or they ignore.
The law is simple. If a photo is used without the permission of the copyright holder, it is an offence against the CDPA. It is that simple. It’s open and shut. The only way to avoid liability is to produce a valid licence issued by the copyright holder.
Common reasons given by picture users include the following:
1. My designer did it and he’s now left.
2. It was on the web so must have been free to use
3. It was not marked as being copyrighted
4. Someone told me it was OK to use
5. I found it on a site which said it was under a Creative Commons licence (i.e., free to use).
None of these are valid defences. They may well show how it happened but they are not defences. The court would ignore them all.
Many people feel that copying an image off the web is OK, everyone does it. Maybe they do, but it is still likely to be an offence and I hope picture users can see why a photographer, struggling to pay his bills, would take action.
What would I like? I just think too much time, trouble, heartache and costs are wasted on these cases. For the sake of both sides in many/most of them I think it would help if the picture user, once the facts have been established, accepted the situation, that they’d made a mistake (we all do), and agrees to pay quickly. Personally, I always give a good discount because a quick resolution saves me so much time and trouble. But, this happens in maybe only 2% of cases. The remaining 98% follow a familiar and expensive pattern where, even though it’s clear the picture user did commit an offence, they then search everywhere for a way of not paying (perfectly understandable, but can be expensive). Many employ lawyers and, at the end, have to pay the fees anyway plus all the lawyers’ fees. It should be avoidable, shouldn’t it?
Taking a step back, why do picture users keep infringing others’ copyright? Just my opinion but I think it’s that so many people in all walks of life put no value on photographs. Right through their education years photos were free to use. These days everyone has a camera and takes thousands of photos. People pass them around on social media. They see a good one in the paper, copy it and post it to their Facebook page or Tweet it. But, for those of us who make our living by them, photographs are very expensive to produce and administer, they are the ‘goods’ in our ‘shop’. They do have a significant value. We don’t like to see them being removed from our ‘shops’ without payment. Who would?
Enough. I do hope you receive this in the spirit it is intended.
Very best wishes,
John Walmsley
© John Walmsley 2016. All rights reserved.
Member of the NUJ and the Society of Authors.